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Thursday, September 6, 2007
The men and women who sit in dark rooms tapping away at their computers at night developing websites all have one thing in common – they learn how to optimize their sites for the search engines. There is a certain science to the process but there is great room for anyone with an artistic flair too, and new 'SEO revelations' are frequently being made. Tips and tricks are shared on web boards and valuable information is even sold via e-books and site memberships.
SEO is a surprisingly enjoyable industry to become involved with. Constantly updated search engine algorithms make for frequent study and things seldom get boring.
It's often described as a 'waiting game'; it can take several months at a time to ever see any results from the changes you have made, thanks to the slow speed with which many engines index websites. However, there are some basics that can be used to help build the underlying strengths of your website.
Being good at search engine optimization requires that you pay close attention to several key things. You firstly need to ensure that your website is properly accessible by the various spiders (robotic pieces of code that work for the search engines and will visit your website) that exist. To be accessible you need to check various aspects of your website – having clean code that delivers your content properly, having unique content (not copied articles, for example), no broken links, forms that work properly, keeping your file sizes within suitable limits and using a server that has a solid uptime and is not too slow in delivering your website to the user. A good example of this can be seen at ambatchdotcom seocontest (http://www.ambatchdotcom-seocontest.name).
If you have done any previous research into SEO then you have probably heard of 'meta' tags. These tags, along with others such as 'title' tags, help search engines discover what your website is generally about. The importance of these tags is debated a great deal, and some engines do not place much value on what you put in them. However, they are still often used to describe your website in the SERPs (search engine results pages) and as such will be read by potential visitors. When writing your title tags, try to include some secondary information. If your page is about 'horses' then also include something relevant to horses such as 'Horses – Show Jumping, Racing and Breeds'. Meta tags for keywords can also help you structure your content around certain search phrases, which will help engines to list you accurately.
If it's not too late, you also want to have a URL which is short and descriptive. While individual companies have had success with unique or original URLs, it is still best to give your visitor some indication of what to expect on your website, especially if you are promoting or selling something.
Finally, a word about your content – make the first sentence link to your main subject matter. Engines place more importance on the first sentence of a paragraph than the following sentences. Try to keep your text together in bulks and keep it relevant and unique. Any sniff of copied content and you will risk being blacklisted by some engines!
Tobias Clover is a search engine optimization enthusiast. For more information and guides, please visit ambatchdotcom seocontest (http://www.ambatchdotcom-seocontest.name).
General Search engine optimization (SEO) Tips and Tricks
Search engine optimization is a potentially frustrating thing to get to grips with! Just when you have learned something new, things change and you have to go back to school again. However there are some fundamental tips and tricks that have stood the test of time and seem to be wise moves despite the regular updates to the ways search engines rank your website.
Firstly you must consider your website from several angles. The sites that rank well in the SERPs (search engine results pages) pay very close attention to the quality of their website and the content it holds. Many webmasters make a common mistake; they create hundreds or thousands of pages to target all conceivable keywords that people may be searching for. In reality, it is typically one or two pages which bring the majority of traffic to a site – this could be a really good article or some new piece of information relevant to your niche. Narrowing your SEO to a select few search phrases is more likely to yield you traffic than trying to cover all the possible terms you can think of. A good example of this can be seen at http://www.ambatchdotcom-seocontest.name. It is a relatively small site, yet is highly targeted for the keyterms ambatchdotcom seocontest.
Monitor your web traffic! It might seem obvious, but many people only check visitor numbers and do not make proper use of their web statistics facilities (if you don't have any – ask your web hosting company why not!). The important things to keep an eye on include checking which search engines are sending you visitors, which other domains and website are linking to you, what your ratio between first time and repeat visitors is, what routes visitors tend to take through your website, which pages are the most popular (and if possible, 'why') and how many page views each visitor tends to have during their visit. This last statistic is often called 'page views per session' by the software packages that manage these numbers.
Keeping records of these figures is important and analysing the information you gain from them can make the difference between wasting your time on irrelevant work or applying yourself to the parts of your site that will broaden your reach. Knowledge is power and knowing which topics your visitors enjoy reading means you know what to write about next!
Keep your SEO ethical. This means avoiding spam and other potentially suspicious marketing tactics. This is important not only because everyone hates spam – search engines are getting very clever indeed and if they make any connections between your website and these types of techniques you risk being blacklisted and having your hard work made redundant. It is far worse to be blacklisted in an engine than to have to wait for your ranking to increase over time. Blacklisted domains seldom ever get allowed back in the rankings.
As a process, search engine optimization is not easy to complete. You have to consider that your site should be appealing not only to web users but also to other webmasters so that you gain additional links. The more backlinks you gain from other websites, the higher your search engine ranking will increase. If nobody wants to reference your website then you are unlikely to ever gain the popularity you deserve.
Tobias Clover is a search engine optimization enthusiast. For more information and guides, please visit ambatchdotcom seocontest (http://www.ambatchdotcom-seocontest.name).
Why Should You Worry About A Malicious Code?
A malicious code can be a program. It can also be a part of a program. Further a malicious code can attach itself to a good program. In that way the malicious effect occurs first when the good program runs.
The last time you installed a large software, let us say a photo program, you just executed one command, for instance INSTALL or SETUP. After that the installation program took control, creating and deleting files. A few minutes later you have a lot of new code and data installed.
You had really no idea of what you had received. Hopefully all you received was good and may be it was. But think for a minute of all the millions of byte that were transferred and all the modifications that were made to the existing files. And all this was going on without your consent or knowledge.
A malicious code can do anything other program can. It can write a message on the computer screen, erase a stored file or stop a running program. Malicious codes can do different things every time. They can also do nothing most of the time and then suddenly act in a very dramatic way.
What is a malicious code? How is it possible that it can take control of a system? How can you recognize a malicious code? Is it possible to stop it? Let me try to give you some answers.
A malicious code is an undesired effect in a program or in a part of a program, caused by an agent intent on damage. A virus is a program that can pass on a malicious code to other good programs by modifying them. A virus "infects" a program by attaching itself to the program. Then the virus destroys the other program or it exists with it. Also the good program can be modified. It then acts like a virus and starts to infect other programs. A transient virus acts when the attached program runs and terminates when the attached program stops. A resident virus locates itself in the memory of the computer and can remain active even if the attached program stops.
A Trojan horse is a malicious code that besides its primary effect even has a non obvious effect. It can for example take the identification and password of a user, passes the identifi-cation information on to the rest of the system, but keeps a copy of the information for later use.
A logic bomb is a type of malicious code that goes off when a certain condition happens. A time bomb is a logic bomb, where the trigger is a time or date.
A worm is a malicious code that spreads copies of itself through a network. The difference between a worm and a virus is that a worm operates through a network and a virus is spread through a medium, usually a copied program or data files.
The only way to prevent an infection by virus is to avoid sharing an executable code with an infected source. Of course you cannot know which sources are infected, the best advice I can give you is to expect that any outside source is infected. The problem is that you cannot cut out all contact with the outside world. However there are some techniques to obtain a fairly safe community for your contact with the outside world.
1. Use only commercial software from established vendors
2. Test all new software on an isolated computer
3. Made a bootable disc and store it on a safe place
4. Make backup copies of executable system files
5. Use virus scanners regularly
You can never be quite safe for a malicious code, but at least you have a good chance to diminish the harm if you follow these fairly simple rules.
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